Sandra Coyle 10/19/26 Sandra Coyle 10/19/26

Stories That Bind

Unexamined partnership stories carry reputational risk; discover how a narrative audit can create room for your brand to maneuver.

Sandra Coyle 10/12/26 Sandra Coyle 10/12/26

A PR Cuckoo’s Nest

A viral spat over a $15,000 automaton bird offers two sharp PR lessons: the power of what you leave unsaid, and why direct conversation beats public confrontation.

Sandra Coyle 10/7/26 Sandra Coyle 10/7/26

The Average Joe, Recast

In US advertising, the once heroic ordinary working man is no longer the customer brands aspire to. He is now cast as the problem.

Sandra Coyle 9/28/26 Sandra Coyle 9/28/26

Map the Gap

A practical, step-by-step diagnostic framework to identify exactly where your brand’s internal narrative clashes with market reality.

Sandra Coyle 9/21/26 Sandra Coyle 9/21/26

Trial by Fire

Trial by fire: lessons from the start of my career in public relations.

Sandra Coyle 9/9/26 Sandra Coyle 9/9/26

The New Corporate Risk

Narrative erosion has become a primary strategic risk. The institutions that hold together under pressure are the ones that treat narrative integrity as a leadership function, more than a communications function.

Sandra Coyle 8/19/26 Sandra Coyle 8/19/26

Competence Under Fire

When the Rose-Noëlle capsized and formal authority dissolved, competence under extreme pressure kept four men alive for 119 days. Here’s what the story teaches us about leadership.

Sandra Coyle 8/12/26 Sandra Coyle 8/12/26

The Moon Paradox

The Moon is the simplest metaphor for ambition. It’s right there. You can point to it. You can rally people around it. But what looks visible is not necessarily within reach.

Leadership and Strategy Insights