Leadership and Strategy Insights
The Average Joe, Recast
In US advertising, the once heroic ordinary working man is no longer the customer brands aspire to. He is now cast as the problem.
Map the Gap
A practical, step-by-step diagnostic framework to identify exactly where your brand’s internal narrative clashes with market reality.
Perception vs. Market Reality
Closing the gap between internal perception and market reality is the key to strong organizational positioning in competitive markets.