The way we plan and execute PR campaigns has evolved dramatically. While the speed of communication and the rise of new platforms have changed how we reach audiences, the fundamentals of strong campaign planning still hold true.

Before you launch, make sure your marketing campaign is aimed at the right audience. These 3 steps will help you focus your strategy, validate assumptions, and identify future opportunities.

The world of work has changed — you’re now your own PR agency. Here’s how to define your value, grow your audience, and create a personal brand platform that opens doors.

Launching an advertising campaign is high stakes. One wrong step can cost time, money, and trust. Drawing from the creation of a national campaign, these five lessons cover everything from defining the problem you’re solving to standing strong when critics emerge. Whether you’re leading your first campaign or refining your next, these tips will help you stay focused, adapt smartly, and keep your vision intact.