Power Your Content Strategy

content
Written By Sandra Coyle
Power Your Content Strategy | Sandra Coyle Advisory

Struggling to find engaging content to share with your followers or new ways to get your own content in front of the right audience?

One of the hardest parts of maintaining and growing your online presence is content curation (sharing high-quality content from others) and expanding your reach. The right tools can make that process faster, smarter, and more effective.

Here are three apps that can help:

Feedly: Curates industry news, thought leadership, and niche content using AI to prioritize what’s most relevant to your interests. You can create topic feeds and easily integrate with schedulers like Buffer and Hootsuite. Best for brands needing high-quality, timely content in a specific field.

Flipboard: Presents trending news by topic in a swipeable, magazine-style format. Aggregates articles, videos, and posts for easy sharing. Ideal for creative inspiration, storytelling ideas, and content with viral potential.

BuzzSumo: Identifies high-performing content based on engagement data. Search by keyword to find articles, videos, and posts with the most shares and backlinks. Also great for finding influencers, tracking trends, and benchmarking your content against competitors.

Sandra Coyle

Sandra Coyle is a strategic communications advisor who helps leaders, organizations, and boards navigate periods of transition, complexity, and change. Her work focuses on strengthening clarity, alignment, and decision-making so leadership teams can move forward with confidence.

With more than two decades of experience across corporate, nonprofit, and international contexts, Sandra brings a practical perspective on executive communication, organizational positioning, and strategic influence. She works with clients who need thoughtful counsel, clear messaging, and a steady partner during moments when the stakes are high.

https://www.sandracoyle.com
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